About us

Company profile

LS MEDIA prides itself in bringing technologically advanced professional products to its Canadian customers. We specialize in providing state-of-the-art equipment of unprecedented reliability for the demanding environments of live performance, broadcast and recorded production. We are dedicated in establishing strong business relationships with key industry influencers and developing sales networks within various pro market segments. Our in-depth level of technical expertise makes us a key resource in the marketplace. LS MEDIA offers advanced system training and commissioning and actively maintains relationships with consulting firms in Canada.

Hugo Larin

Business Director

Hugo Larin is a key collaborator of the Flux:: immersive Spat audio engine project and has deep roots in  in audio mixing, design and operation as well as in networked control and data distribution.

He launched his career in production equipment rentals and in studio recording.  His passion for technology and for the entertainment production environment quickly drove him toward the live production sphere. His activities include in this realm include a number of mixing, operation and technical director roles on a variety of high profile productions and events.

In 1998, benefitting from his experience, passion, and relationships within the Canadian marketplace Hugo pivoted into the sales, distribution, and business development aspect of the industry.

His gregarious and infectious personality make him a natural collaborator and trainer. In addition to his sales and technical chops, Hugo is an Avid VENUE S6L platform Certified Instructor (ACI) for support representatives (ACSR VE400 S6L) as well as for users and professional operators (VE110 and 210 S6L).

Hugo has, over the course of his career, built his brand and those he represents by providing advice, training, and guidance to collaborators such as resellers, design consultants, technicians, and operators.


Ben Favreau

Avid Product Specialist

Montreal based engineer Ben (Benoit) Favreau started is career in audio 20 years ago. He mixes FOH for Half Moon Run, The Brooks, Peter Macleod, Andie Duquette, July Talk and many more. Favreau is also production manager, technical director and audio consultant for touring artists and live productions.

Ben has join LS Media team in September 2017 as Avid product specialist. He takes part of demo, training, sales and special events.


Denis Jalbert

Sales coordinator

Denis has been related to music and show business since his teenage years as a professional musician, music teacher and also as a technician, technical director and sound engineer as well. Denis is in charge of all sales and logistic coordination and has joined the dynamic team of LS Media in 2017.



Diane Couture


Being accountant since my young age and when I say “young”, I mean 12 years old to do the budget with my dad. I had my own enterprise for many years doing accounting for companies in different sectors and a few years as a controller in a construction’s company. Diane joined LS Media in the early days of the company.




Blaise Bernier

Avid Certified support representative

Blaise Bernier is a Montreal based sound engineer who is doing a lot of work in the live industry mixing FOH and monitors for various acts and events.  He is an Avid Certified Support Representative (ACSR VE400) with a strong background in computer science and music.  His experience in international touring and system design brought him to work with various product lines that were distributed by LS Media, for who he now works, providing support and maintenance services as well as help training new users on the Venue S6L mixing systems.


David Lucy Van Nie

Avid Certified support representative & trainer

Lucy David Van Nie is a Toronto based system engineer and is an Avid Certified Support representative (ASCR VE400). For the last 2 years, Lucy has been involved with Avid VENUE S6L operator training and system commissioning. Lucy is also a projection blending specialist/widescreen engineer.

Boasting 20 years of professional experience as an Audio and Video Operator. Dante Level 2 certified. 


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