SFM Partners with LS Media to distribute AVID Live Sound Products in Canada

Montreal, Quebec, December 20, 2020 – SFM and LS Media are pleased to announce that effective January 1, 2020, AVID Live Sound products will be distributed and supported in Canada by SFM. Under this new arrangement, LS Media will continue to serve as the face of AVID live sound products in Canada, under contract with SFM.


LS Media, an ALP (Avid Learning Partner) will remain active and continue to offer best-in-class Avid certifications, as well as training and system commissioning to the live production field. Hugo Larin, founder and director of LS Media will continue service to ensure continuity of Avid Live Sound product’s success in Canada in partnership with SFM.


“As a company whose 41-year-old roots lie in the live sound world, we’re tremendously excited to add AVID Live Sound products to our distribution offering,” said Randal Tucker, President & CEO of SFM. “Hugo and LS Media have done an outstanding job over the past dozen years representing the line of AVID Live Sound products in Canada. Combining SFM’s robust technical, financial, logistics, and service resources with Hugo’s deep technical sales expertise will allow us to not only continue the impressive growth trajectory achieved by LS Media over the years, but to continue to do so at scale.”


“This is an exciting time for me to join forces with SFM, states Hugo Larin. “Having started in distribution over 20 years ago for SFM as the contracting and touring market manager, we couldn’t find a better partner than SFM to elevate the Avid Live Sound offering in Canada. Knowing SFM’s company culture personally, I know this partnership can only serve the Canadian Pro audio industry well.”


At the heart of the Live Sound portfolio is the Avid VENUE | S6L, a unified platform of digital audio mixing systems that is regarded as one of the most advanced professional consoles in the industry.


To kick off this new venture, LS Media and SFM are proud to be sponsoring their first Avid Certification course that will take place at SFM office Montreal the week of January 6, 2020.


For more information about the Avid Certification course or to sign up, please visit: https://lsmediapro.ca/education-events/ or contact events@lsmediapro.ca

SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information, visit sfm.ca.


LS Media prides itself in bringing technologically advanced professional products to its Canadian customers. We specialize in providing state-of-the-art equipment of unprecedented reliability for the demanding environments of live performance, broadcast and recorded production. We are dedicated to establishing strong business relationships with key industry influencers and developing sales networks within various pro market segments. Our in-depth level of technical expertise makes us a key resource in the marketplace. For more information, visit https://lsmediapro.ca/


For additional information about this press release, please contact:

Hugo Larin

Business Development, LS Media

514-990-7867 ext 701



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